Introduction
Destiny Reocvery Center ("we," "us," or "our") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our advertisements on social media platforms including Meta (Facebook and Instagram).
This policy applies to all visitors, users, and others who access or use our services, whether you are a prospective patient, current patient, family member, or general website visitor.
Information We Collect
Personal Information You Provide
We may collect the following information when you voluntarily provide it:
- Contact Information: Name, email address, phone number, mailing address
- Demographic Information: Age, gender, location
- Insurance Information: Insurance provider details for verification purposes
- Communication Preferences: How you prefer to be contacted
- Inquiry Details: Information about your treatment needs or questions
- Feedback: Reviews, testimonials, or survey responses
Information Collected Automatically
When you visit our website or interact with our online content, we may automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click-through rates
- Location Data: General geographic location based on IP address
- Cookies and Tracking Technologies: As described in our Cookie Policy
Information from Third Parties
We may receive information from:
- Social Media Platforms: When you interact with our ads or content on Meta platforms
- Insurance Providers: For coverage verification purposes
- Referral Sources: Healthcare providers or other treatment centers
- Marketing Partners: Aggregated demographic and interest data
How We Use Your Information
Treatment and Care Coordination
- Provide addiction treatment services and medical care
- Coordinate with healthcare providers and insurance companies
- Maintain medical records and treatment plans
- Follow up on treatment progress and outcomes
Communication and Support
- Respond to inquiries and provide customer support
- Send appointment reminders and treatment updates
- Provide educational resources about addiction and recovery
- Communicate about our services and programs
Marketing and Advertising
- Display targeted advertisements on Meta platforms (Facebook/Instagram)
- Send newsletters and promotional materials (with consent)
- Improve our marketing campaigns and measure effectiveness
- Conduct market research and analyze user preferences
Legal and Operational Purposes
- Comply with legal obligations and regulatory requirements
- Protect our rights and prevent fraud or abuse
- Improve our website functionality and user experience
- Maintain security and prevent unauthorized access
Legal Basis for Processing (GDPR Compliance)
For users in the European Union, we process your personal data based on:
- Consent: When you provide explicit consent for marketing communications or cookies
- Contract: To provide treatment services you've requested
- Legal Obligation: To comply with healthcare regulations and legal requirements
- Legitimate Interest: To improve our services and conduct business operations
Information Sharing and Disclosure
Healthcare Providers and Insurance
We may share your information with:
- Licensed healthcare professionals involved in your care
- Insurance companies for coverage verification and billing
- Laboratory services and medical testing facilities
- Other treatment facilities for continuity of care
Service Providers
We work with trusted third-party service providers who assist with:
- Website hosting and technical support
- Payment processing and billing services
- Marketing and advertising services (including Meta)
- Customer relationship management
- Data analytics and research
Legal Requirements
We may disclose information when required by law or to:
- Comply with court orders, subpoenas, or legal processes
- Protect the safety of individuals or prevent harm
- Investigate fraud or other illegal activities
- Enforce our terms of service or other agreements
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.
Meta Advertising Compliance
Social Media Advertising
We advertise our services on Meta platforms (Facebook and Instagram). When you interact with our ads:
- No Protected Health Information (PHI) is included in our advertisements
- We use aggregated, non-identifying data for ad targeting
- Tracking pixels may collect general website usage data (not PHI)
- You can opt out of targeted advertising through Meta's ad preferences
Data Restrictions
To maintain HIPAA compliance:
- We do not share PHI with Meta or other advertising platforms
- Our tracking tools are configured to exclude sensitive health data
- We use privacy-safe marketing techniques that don't compromise patient confidentiality
Your Privacy Rights
Access and Control
You have the right to:
- Access your personal information we maintain
- Correct inaccurate or incomplete information
- Delete your personal information (subject to legal requirements)
- Restrict processing of your information
- Data portability - receive your data in a portable format
Communication Preferences
You can:
- Opt out of marketing emails by clicking unsubscribe links
- Update your communication preferences by contacting us
- Limit targeted advertising through Meta's ad settings
- Request to be removed from our marketing lists
California Privacy Rights (CCPA/CPRA)
California residents have additional rights:
- Right to know what personal information is collected and how it's used
- Right to delete personal information (with exceptions)
- Right to opt out of the sale or sharing of personal information
- Right to non-discrimination for exercising privacy rights
Do Not Sell or Share My Personal Information
Data Security and Protection
We implement comprehensive security measures including:
- Encryption of data in transit and at rest
- Access controls limiting who can view your information
- Regular security audits and vulnerability assessments
- Staff training on privacy and security best practices
- Incident response procedures for potential data breaches
Data Retention
We retain your information for as long as necessary to:
- Provide ongoing treatment and care
- Comply with legal and regulatory requirements
- Fulfill the purposes outlined in this policy
- Resolve disputes and enforce agreements
Medical records are retained according to state and federal requirements, typically 7-10 years after treatment completion.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Essential cookies: Enable basic website functionality
- Analytics cookies: Understand how visitors use our site
- Marketing cookies: Deliver relevant advertisements
- Preference cookies: Remember your settings and preferences
You can manage cookie preferences through your browser settings or our cookie consent banner.
Cookie Policy
Children's Privacy (COPPA Compliance)
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
For minors aged 13-17, we require parental consent before providing treatment services and will involve parents/guardians in treatment decisions as appropriate.
International Data Transfers
If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where our servers and service providers are located. We ensure appropriate safeguards are in place for international transfers.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:
- Post updates on our website with the new effective date
- Notify you of material changes via email or website notice
- Maintain previous versions for your reference
- Review and update this policy at least annually
Contact Information
Privacy Questions and Requests
For questions about this Privacy Policy or to exercise your privacy rights:
Complaints and Concerns
If you believe your privacy rights have been violated:
HIPAA Notice of Privacy Practices
As a healthcare provider, we are required to provide you with a Notice of Privacy Practices under HIPAA. This notice describes how medical information about you may be used and disclosed and how you can access this information.
Link to full HIPAA Notice of Privacy Practices
Your Rights Under HIPAA
Get an Electronic or Paper Copy of Your Medical Record
- You can ask to see or get an electronic or paper copy of your medical record and other health information we have about you
- We will provide a copy or a summary of your health information, usually within 30 days of your request
- We may charge a reasonable, cost-based fee
Ask Us to Correct Your Medical Record
- You can ask us to correct health
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